Posters | 841 x 1189 mm
This is a set of 4 posters and a book for my Final major project at university. The project aimed at raising awareness and giving information about the intense working culture in Japan, a culture where instances of employee suicide or heart failure is a common occurrence because of long working hours. The literal translation of ‘Karoshi’ is ‘Death by overwork’. The publication features photographs and daily stories of salary men, bringing focus to the importance of work life balance towards reducing Karoshi cases in the future.
Please have a look at the publication here : Karoshi- Death by Overwork
Death by Overwork
Japan has longest working hours in the world, and some young Japanese workers are literally working themselves to death. Nearly a quarter of Japanese companies have employees working more than 80 hours overtime a month, often unpaid. 12% of them work more than 100 hours of overtime each month. In the case of suicide, it could be more than 160 hours of overtime a month. More than 2,000 Japanese killed themselves due to work-related stress in 2016, other victims died from heart attacks, stress, strokes and other conditions on their office desk.
The subject for my final major project is about Karoshi, which literally mean ‘Death by Overwork’. ‘Karoshi- Death by overwork’ is a publication aimed at raising awareness and giving information about the intense working culture in Japan, a culture where instances of employee suicide or heart failure is a common occurrence because of long working hours. The publication features photographs and daily stories of salary men, bringing focus to the importance of work life balance towards reducing Karoshi cases in the future.
I went to Tokyo, Japan, to do primary research on the subject. I read many related Japanese articles, as well as taking street photographs of ‘salary-men’. “A salary man is someone who sacrifices everything as an individual for the sake of the corporation”. The book is divided into 4 chapters with many different formats inside and typographic design style for each section. This approach of creating flexible formats enabled many advantages: Great room for creativity; chances to play around with the typographic layout; greater choice for the texture and material of the paper, as well as resembling the image of a stack of documents on an office desk. These qualities add a greater sense of relatability between the salary man’s life and the audience.
The last chapter consists of photos of suited salary men taken in different business districts in Tokyo. The salary man is a common sight across the city. Early in the morning, late at night, commuting the underground or roaming the streets, salary men can be seen walking with a briefcase on a pedestrian crossing, commuting by train, making phone calls, reading newspaper or smoking, walking around… Even when they are answering to their phones, eating or watching advertising on the billboard, they always appear impeccably dressed in a suit and tie and always busy, like a set of cogs.
Red is for Japan. It also means dead in some occasions. Black and white represents the salary men’s perfect suits. These are the three main colour schemes for the project. You can see how I kept the rhythm of red, black and white by going through the book and the set of 4 posters. Having initially played with a variety of typographic options and abstract layout designs, I came up using Akzidenz Grotesk as the main typeface for the whole project. Akzidenz Grotesk is a sans-serif typeface family, which had become dominant in German printing during the nineteenth century. Its simple, neutral design gives a sense of simplicity and minimalist for the publication. I don’t want the typeface to distract the reader from focusing on the facts and information, or give any unnecessary feeling for the subject.
Section sew binding
502 Bad Gateway
An independent menswear magazine about good life choices and mens style. Looking at menswear from a perspective of product design and creativity rather than just whatever’s hot right now. The magazine is split in to two sections. There are longer format interviews and features that include Tender, The Massimo Osti Archive, Private White V.C. and a choice selection of new designers all printed on uncoated paper. Then the back half of the magazine features beautiful editorial shot across film, digital, 3D render software and includes graphic illustrations and a comic on a gloss coated paper.
Edited by Seth Footring
Designed by Xuan Phan
Sub Edited by Ralph Footring
Printed by Buxton Press
Buy here: www.502badgateway.co.uk/store
Facebook Good Adds Up
It was a great honour to be a part of Facebook 2 Billion - Good Adds Up project in collaboration with the amazingly talented Nexu studio director Johnny Kelly and Illustration studio Nous Vous. This has been one of the projects that I was most passionate about.
Production Company: Nexus Studios
Director: Johnny Kelly
Designers: Nous Vous
Executive Producer: Luke Youngman
Producer: Jo Bierton
Production Manager: Maïwenn Le Borgne
Lead Compositor: Alasdair Brotherston
Additional design and Type Design: Xuan Phan
A look at the changing landscape of animation with Johnny Kelly
The Art of Ink Painting
"The ISTD is a professional body run by and for typographers, graphic designers, and educators.
The society has an international membership and its aims are to establish and maintain standards
of typography and to provide a forum for debate.
The Art of Ink Painting is the book which explored the spirit
of Calligraphy Art and its long history to readers, blending ancient and contemporary art style. The design received the Merit Award and the ISTD Membership.
140 x 247mm
Japanese hardcover binding
Foil blocking on cover
Photography Book | 225 x 225 mm
Photography: Chao Zhang
Graphic Design: Xuan phan