Now is Beyond
Now is Beyond — Hành Trang Vươn Thời is a project of Rice and Vietcetera. Forever inspired by the progressive Vietnamese craft, style, and ingenuity that we see every day, we created a range of merch items that embody this spirit and share them with the world.
We collaborated with Huytengmeng for the sticker set’s illustrations and Unite to create the notebook.
Art Direction: Joshua Breidenbach
Graphic Design: Daniel Keeffe, Xuan Phan
Tag: Brand Identity Design, Graphic Design