CAKE is a 100% digital, online bank. It is the second service-based product provided by BeGroup. CAKE offers a range of flexible services which will be tailored to support the needs of each of our valued customers.
We worked on the brand strategy and created the visual identity for the brand. The bold, unexpected application of color and typography were chosen to portray Cake's cold-shoulder towards the tired aesthetic and procedures offered by the traditional financial services. CAKE is on a mission to reinvent the banking experience for the cultures and lifestyles of today.
Creative Direction: Chi-An Benjamin De Leo
Graphic Design: Daniel Keffe, Xuan Phan
Tag: Brand Identity Design, Graphic Design