Xuan Phan 
/shoo-en fan/

Xuan Phan is a graphic designer and an illustrator based in London, who focuses on graphic design, visual identity, illustration, typography, data visualisation and more.

  1. Karoshi
  2. 502 Bad Gateway
  3. Facebook Good Adds Up
  4. Penia
  5. Cadogan Hoarding
  6. The Art of Ink Painting
  7. Cast from clay
  8. Data Privacy
  9. Indigo Magazine
  10. Grafik Poster
  11. Resettled Spaces



2019  | Kingston University, (MA) Graphic and Communication Design, London, UK

2015 - 2018 | University of Westminster, (BA) Graphic and Communication Design, London, UK
First class honours degree (GPA: 4.00)

2014 | University of Hertfordshire, (BA) Contemporary Visual Media, UK

My Modules:
• Design process and professional practice
• Visual grammar, literacy and intelligence
• Typography, type as image
• Creative futures
• Designing research
Visual storytelling, narrative and sequence


2019 - Present | Optimico, London
UX/UI and Graphic Design

• Optimico helps improve landing page performance with autonomous composition, testing and iteration using AI. 

• Work directly with the co-founders to provide product design, marketing design, and research support on a wide range of projects across our broad product portfolio, such as Enterprise-scale and client-servicing web applications.

• Identify user types, scenarios, journeys, and develop strategic UX vision.

• Generate wireframes, storyboards, prototypes, and other required documentation. Design and maintain Optimico’s various UI pattern libraries across their International products.

• Conduct internal QA tests to ensure deliveries meet initial UI/UX design specifications.

2019 - Present | Indigo Magazine
Graphic Design & Art Direction

• Indigo is a magazine about the new voices from Southeast Asian arts and beyond. It looks back at our history and culture to charge forward with new narratives.

• I have led a team of writers and artists to come up with a strategic approach and an overall visual identity for the magazine. The aim is not only to debunk but also deliver a contemporary Southeast Asia, as seen through the arts and designs. 

2019 - Present | 502 Bad Gateway Magazine
Graphic Design & Art Direction

• 502 Bad Gateway is an independent menswear magazine about good life choices and mens style. Looking at menswear from a perspective of product design and creativity rather than just whatever’s hot right now.

• Art direction and graphicdesign, produce high-quality visual design and graphic content for the magazine.

2019 | Charlie Smith Design, London
Graphic Design, Illustration

• Work closely with Charlie Smith (partner of Pentagram) to design and assist the Charlie Smith Design team to develop graphics concepts, websites, illustrations for large format and display visuals in a range of media. Design illustration hoardings, window display designs for Cadogan Estate.

2018 | Westminster University, London
Graphic Design, Illustration

• Design and develop large poster concepts, graphics and editorial layouts, award entries, event media package, showing press invitations and other social media designs, including Facebook, Instagram promotions, Eventbrite banners,...

2017 | Nexus Studio, London
Graphic Design, Illustration

• Work with the Nexus studio director, Johnny Kelly and Illustration studio, Nous Vous to create and design character assets for Facebook Project: Good Adds Up


• Design and develop concepts, graphics and layouts for typography appears in the video

• Prepare artworks and designs for the Motion Graphic team

2017 | Black Dog Publishing, London 
Graphic Design, Book and Editorial Design

• Produce high-quality graphic layouts and typography layouts

• Assist and manage book design projects from start to finish

• Book cover design for William Daniels, Jeff Elrod, etc

• Redesign the book ‘Wreckers of Civilisation’ by Simon Ford for the new edition

• Work with Project Manager and Art Director to produce high-quality visual design and content for book and magazine

• Create design assets and visual content for the company website. Offer ideas for new content, graphics, imagery, etc

• Help deliver concepts under the guidance of the Art Director, quickly and intuitively, thriving under pressure and tight deadlines.

2019 | We Are Flint, London 

• Freelance, design and develop visual brand identity, book and magazine design.

Selected Awards:

2017 | International Society of Typographic Designers. ISTD 17 Merit Award

2016, 2017 | Excellence Student Award of Art and Media department, University of Westminster

Selected Exhibitions and Features:

2019 | Girl Club Asia, a society for Asian women in arts

2019 | Different Gallery, Graphic Design show, London

2018 | D&AD New Blood Festival. London

2018 | Ambika P3 Degree show. London

2018 | The Creative Corner and Baseline Magazine

2017 | International Society of Typographic Designers, ISTD, London, UK

Please contact me if you require more information. References upon request.

Thank you.