ABOUT
Work Experiences:
2020 - Present | Rice Creative, Ho Chi Minh city
Brand Identity design, Graphic design
• Working on design briefs, offering input for creative meetings, producing attractive and effective design solution
• Coming up with design strategy and advice to help grow brands
• Selected clients: Vietcetera, Cake by VP bank,...
2019 | Optimico, London
UI design, Graphic design
• Optimico helps improve landing page performance with autonomous composition, testing and iteration using AI.
• Working directly with the co-founders to provide product design, marketing design, and research support on a wide range of projects across our broad product portfolio, such as Enterprise-scale and client-servicing web applications.
• Identifying user types, scenarios, journeys and develop strategic UI/UX vision.
• Generating wireframes, storyboards, prototypes, and other required documentation. Designing and maintaining Optimico’s various UI pattern libraries across their international products.
• Conducting internal QA tests to ensure deliveries meet initial UI/UX design specifications.
2018 - Present | Indigo Magazine
Graphic Design & Art Direction
• Indigo magazine is the new voices from Southeast Asian arts and beyond. It looks back at our history and culture to charge forward with new narratives.
• Collaborating with a team of writers and artists to come up with a strategic approach, and overall visual identity for the magazine. The aim is not only to debunk the common assumption about Asian art but also deliver a contemporary graphic design, as seen through the arts and visuals.
2018 - Present | 502 Bad Gateway Magazine
Graphic Design & Art Direction
• 502 Bad Gateway is an independent menswear magazine about good life choices and men's style. Looking at menswear from a perspective of product design and creativity rather than just whatever's hot right now.
• Responsible for art direction and graphic design, producing high-quality visual design and graphic content for the magazine.
2019 | Charlie Smith Design, London
Graphic Design, Illustration
• Working closely with Charlie Smith (partner of Pentagram) to design and assist the design team developing graphics concepts, websites, illustrations for large format and display visuals in a range of media.
2017 - 2018 | Westminster University, London
Graphic Design, Illustration
• Designing and developing large poster concepts, graphics and editorial layouts, award entries, event media package, showing press invitations and other social media designs, including Facebook, Instagram promotions, Eventbrite banners,...
2017 | Nexus Studio, London
Graphic Design, Illustration
• Working with the Nexus studio director, Johnny Kelly and Illustration studio, Nous Vous to create and design character assets for Facebook Project: Good Adds Up.
• Designing and developing concepts, graphics and layouts for typography appear in the video.
• Responsible for creating artworks and designs for the motion team.
2017 | Black Dog Publishing, London
Graphic Design, Book and Editorial Design
• Working with Project Manager and Art Director to produce high-quality visual design and content for book and magazine. Working on the company new website design.
• Assisting and managing book design projects from start to finish.
• Book cover design for William Daniels, Jeff Elrod, ‘Wreckers of Civilisation’ by Simon Ford
• Helping deliver concepts under the guidance of the Art Director, quickly and intuitively, thriving under pressure and tight deadlines.
Education:
2018 - 2019 | Kingston University, (MA) Graphic and Communication Design, London.
2015 - 2018 | University of Westminster, (BA) Graphic and Communication Design, London. (GPA: 4.00)
Modules:
• Design process, design thinking.
• Visual grammar, literacy and intelligence.
• Typography, type as image.
• Designing research.
• Visual storytelling, narrative and sequence.
Selected Exhibitions and Features:
2020| BOOOO0OOM
2019 | Girl Club Asia.
2019 | Different Gallery, Graphic Design show. London.
2018 | D&AD New Blood Festival. London.
2018 | Ambika P3 Degree show. London.
2018 | The Creative Corner and Baseline Magazine.
2017 | International Society of Typographic Designers. Merit award. London.
2016, 2017 | Excellence Student Award of Art and Media department, University of Westminster.