Xuan Phan

/shoo-en fan/

Graphic design ︎ Illustration ︎ Editorial ︎ Typography ︎ Branding ︎

Xuan Phan is a
graphic designer & illustrator, who focuses on graphic design, brand identity, editorial, typography and more.

1.  502 Bad Gateway 2. Facebook Good Adds Up
3. Women in hospitality 
4. Indigo Magazine
5. Cardogan Hoarding
6. Skills Quest
7. Virtual Eyes


Work Experiences:

2020 - Present | Rice Creative, Ho Chi Minh city
Brand Identity design, Graphic design

• Working on design briefs, offering input for creative meetings, producing attractive and effective design solution

• Coming up with design strategy and advice to help grow brands

• Selected clients: Vietcetera, Cake by VP bank,...

2019 | Optimico, London
UI design, Graphic design

• Optimico helps improve landing page performance with autonomous composition, testing and iteration using AI.

• Working directly with the co-founders to provide product design, marketing design, and research support on a wide range of projects across our broad product portfolio, such as Enterprise-scale and client-servicing web applications.

Identifying user types, scenarios, journeys and develop strategic UI/UX vision.

• Generating wireframes, storyboards, prototypes, and other required documentation. Designing and maintaining Optimico’s various UI pattern libraries across their international products.

• Conducting internal QA tests to ensure deliveries meet initial UI/UX design specifications.

2018 - Present | Indigo Magazine
Graphic Design & Art Direction

• Indigo magazine is the new voices from Southeast Asian arts and beyond. It looks back at our history and culture to charge forward with new narratives.

• Collaborating with a team of writers and artists to come up with a strategic approach, and overall visual identity for the magazine. The aim is not only to debunk the common assumption about Asian art but also deliver a contemporary graphic design, as seen through the arts and visuals. 

2018 - Present | 502 Bad Gateway Magazine
Graphic Design & Art Direction

• 502 Bad Gateway is an independent menswear magazine about good life choices and men's style. Looking at menswear from a perspective of product design and creativity rather than just whatever's hot right now.

• Responsible for art direction and graphic design, producing high-quality visual design and graphic content for the magazine.

2019 | Charlie Smith Design, London
Graphic Design, Illustration

• Working closely with Charlie Smith (partner of Pentagram) to design and assist the design team developing graphics concepts, websites, illustrations for large format and display visuals in a range of media.

2017 - 2018 | Westminster University, London
Graphic Design, Illustration

• Designing and developing large poster concepts, graphics and editorial layouts, award entries, event media package, showing press invitations and other social media designs, including Facebook, Instagram promotions, Eventbrite banners,...

2017 | Nexus Studio, London
Graphic Design, Illustration

• Working with the Nexus studio director, Johnny Kelly and Illustration studio, Nous Vous to create and design character assets for Facebook Project: Good Adds Up.

• Designing and developing concepts, graphics and layouts for typography appear in the video.

• Responsible for creating artworks and designs for the motion team.

2017 | Black Dog Publishing, London
Graphic Design, Book and Editorial Design

• Working with Project Manager and Art Director to produce high-quality visual design and content for book and magazine. Working on the company new website design.

• Assisting and managing book design projects from start to finish.

• Book cover design for William Daniels, Jeff Elrod, ‘Wreckers of Civilisation’ by Simon Ford

• Helping deliver concepts under the guidance of the Art Director, quickly and intuitively, thriving under pressure and tight deadlines.


2018 - 2019  | Kingston University, (MA) Graphic and Communication Design, London.

2015 - 2018 | University of Westminster, (BA) Graphic and Communication Design, London. (GPA: 4.00)

• Design process, design thinking.
• Visual grammar, literacy and intelligence.
• Typography, type as image.
• Designing research.
• Visual storytelling, narrative and sequence.

Selected Exhibitions and Features:

2020| BOOOO0OOM 

2019 | Girl Club Asia.

2019 | Different Gallery, Graphic Design show. London.

2018 | D&AD New Blood Festival. London.

2018 | Ambika P3 Degree show. London.

2018 | The Creative Corner and Baseline Magazine.

2017 | International Society of Typographic Designers. Merit award. London.

2016, 2017 | Excellence Student Award of Art and Media department, University of Westminster.