Mam Mam Eatery

‘Mâm', the food tray, is at the heart of every Vietnamese family meal.

Mâm Mâm Eatery & Lounge is a love letter to Vietnam — its vibrant streets, food, and people.

The rhyming name, scripted logo, vibrant colors and shapes evoke the liveliness a street-side feast, while staying modern to match the vision of elevating Vietnamese cuisine to the global stage.

Scope: Brand Identity Design
Brand Designer: Xuan Phan, Ven Bui, Tuong Nguyen
Industry: F&B
Location: HCM
Team: The Lab Saigon