Vietnam Design Day

VNđ – Vietnam Design Day is a platform for Vietnam’s creative and design community. In its inaugural edition, the event serves as an experimental survey of the country’s design landscape, embracing diverse voices from various creative practices.

We developed a generative visual system that reflects the fluid and ever-evolving nature of design in Vietnam, featuring a vivid, maximalist color palette inspired by the country’s vibrant streets.

This adaptable system works seamlessly across both still and animated formats, scaling from phone screens to a 5-meter floor-to-ceiling display at the venue.

Scope: Brand Identity. Event & Exhibition Design
Designer: Xuan Phan, Ven Bui
Animation: Quang Do
Studio: The Lab Saigon www.thelabsaigon.com