MUJI Exhibition –
Everyday Items for a Thoughtful Living
An exhibition by MUJI Vietnam @muji_vn Designed and produced by The Lab.
Set within MUJI’s storefront on Lê Thánh Tôn, the exhibition invites visitors to pause and reflect on the quiet intelligence of everyday objects. From phone straps made with leftover fabric to home goods crafted from recycled wood and plastic, each item tells a story of simplicity, care, and continuity.
The exhibition design takes cues from MUJI’s belief that thoughtful design can make daily life feel lighter and more sustainable. It unfolds across three familiar rhythms of living: At Home, At Work, and On the Move. Each section opens like a small vignette, where ordinary objects are reimagined in an intentional context.
Cork and Dó paper, with their warmth and natural tactility, serve as both structure and surface, echoing MUJI’s sustainable spirit while softening the space into something calm and familiar.
Scope: Graphic & Exhibition Design
Exhibition Design: Nam Hoai, Xuan Phan, Giang Ho
Documentation: MUJI team
Location: Hanoi, Hue, HCM