MQT x APOC

MQT celebrates the experience of the diaspora, of being rooted in multiple places at once, and we wanted to capture that feeling directly in the design. The brand launched in Paris, June 2024.

The extended ‘Q’ in the logo became a symbolic bridge, connecting the founder’s Vietnamese heritage with their British identity, representing MQT’s journey of weaving together personal history and modern culture. The brand’s creative direction feels both intimate and evocative, with visuals that convey a powerful duality, honouring family and community roots while embracing a modern, contemporary style.

Design applications are for MQT’s pop-up with APOC in London, Paris.

Scope: Brand Identity Design
Creative Director: Mai Que Ta
Brand Designers: Xuan Phan
Photography: Igor Pjorrt
Location: London. Paris