Yeshi Kitchen
Inspired by the iconic gateways of Taiwan’s bustling night markets, Yeshi 2.0 features a striking red canopy that unifies two separate storefronts into one cohesive facade. This bold architectural gesture is paired with thoughtfully arranged neon signage, visually dynamic yet orderly, to create an eye-catching, easily recognizable presence on the street. The contemporary Taiwanese restaurant design also complements the surrounding neighborhood, crafting a friendly and inviting atmosphere.
The ground floor’s glass windows and an open second floor provide passersby with a glimpse into the vibrant energy inside, where space, light, and people come together to embody the lively spirit of Taiwan’s famous night markets.
Scope: Brand Identity Design
Lead Designer: Xuan Phan
Designer: Pim Truong
Location: HCM