LoiLoi

The branding for LoiLoi attempts to capture Vietnamese-Chinese-American Victoria Loi's story, her upbringing in Little Saigon (US), her rediscovery of Saigon (Vietnam), her youthful personality and vision of a safe space for cross-cultural, cross-generational communities to come together.

Loiloi’s logo, featuring both Chinese script and its Vietnamese equivalent in the form of one family seal, embodies the vision of creating a cross-cutural and cross-generational community.

The color palette draws inspiration from the traditional indigo dyeing technique of Northern Vietnam, inspired by a formative trip by the founder across her motherland.

Scope: Brand Identity Design
Lead Designer: Xuan Phan
Designer: Ven Bui
Location: California, US