Coca-Cola Museum

In 2025, Coca-Cola Beverages Vietnam inaugurated its largest factory in the country, a 19-hectare facility with an annual capacity of 1 billion liters and the first food-and-beverage factory in Vietnam to achieve LEED Gold certification. To celebrate this milestone, Coca-Cola dedicated a part of the factory to an experience space showcasing their past, present, and future journey of refreshing the world.

We worked closely with the Coca-Cola team to design an experience that matched the ambition and scale of the new factory. Our starting point was the iconic Coca-Cola ribbon: a symbol of connection, of the brand’s storied history in refreshing the world, and of continuous innovation in beverage production.

Our design system celebrates and reinterprets Coca-Cola’s most iconic brand assets. We expanded the brand’s signature red, bold typography, and optimistic design language into monumental physical scales. Through dynamic animation and infographic motion graphics, we brought to life the everyday progress of the Coca-Cola Vietnam team in a way that feels both fresh and exciting.

To honor the work happening within the factory itself, we created a 86-meter curving wall constructed from more than 60,000 100% rPET Coca-Cola bottles. This installation functions simultaneously as artwork, spatial divider, and display surface, embodying the brand's circularity and material innovation.

CASE STUDY

Client: Coca-Cola
Scope: Exhibition & Integrated Design
Graphic Design: Xuan Phan, Ven Bui
Spatial Design: Hung Le, Gia Tu
Team: The Lab Saigon